PUREGANIC — Brand Identity

PUREGANIC

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Brand Design
Food Startup

Logo Design

The PUREGANIC logo should express the brand's reference to nature and at the same time create a high recognition value. It is also intended to underline the ecological character of the brand.

PUREGANIC brand identity – sketches
PUREGANIC brand identity – design variants
PUREGANIC brand identity – logo
PUREGANIC brand identity – material sample
PUREGANIC brand identity – iconography

Packaging

The PUREGANIC packaging should promote the focus on the essentials through the reduced design. The sketches of vital areas of the body should make clear what the product is good for.

PUREGANIC brand identity – packaging design
PUREGANIC brand identity – packaging design
PUREGANIC brand identity – packaging design

Webdesign

After creating the screen design for the PUREGANIC webshop, it was converted into a functioning shop system using WordPress.

PUREGANIC brand identity – webdesign

PUREGANIC GmbH

Max Barthel

2019